Keyword Research

Focus on the keywords that will drive traffic and conversions

You have a practice to run and dental SEO can be overwhelming. Let us take care of the SEO and you can focus on dentistry.

What is Keyword Research and Why is it Important?

Keyword research is one of the most important elements of SEO, because it helps you find out what people are searching for so that you can use those keywords to optimize your site. If you’re using the wrong keywords, you’re probably missing out on a lot of traffic and potential customers.

By knowing what your customers are searching for, you can tailor your content to them and give them exactly what they’re looking for. Not only that, but you can better optimize your site to rank higher on search engines like Google and Bing. This will help you earn more organic traffic from people who are already looking for a service like yours.

A good keyword research strategy will also give you insight into what your competition is doing and how they’re ranking for certain keywords. This will help you find gaps in their strategy so that you can stand out from the crowd with your own unique approach. So don’t forget: keyword research is important!

Bring in patients you want

Improve the results of your search engine ranking

Save Money

Proper keyword research delivers better long-term results than PPC, is more cost-effective, and grows organic traffic.

Keyword research is at the heart of every successful SEO strategy.

Understanding what people search for, and why, will help you improve your dental practice visibility and success. At Spot On Dental SEO, we take the time to understand your business and your customers. This research results in keyword suggestions that will help you reach more of your target audience through organic search engine optimization.

Patient Intent Searches

We choose keywords based on whether they are likely to lead to organic search traffic. We don't pick keywords just because they exist—they must also be relevant and useful to people searching on the keyword.

Quality Keywords

Quality Keywords

Keyword selection is key to any SEO campaign. When selecting keywords to use, we pick ones that will create the biggest movement in qualified organic traffic by looking at search volume and competition



After we carefully examine the keyword research, we incorporate those keywords in a page-by-page breakdown.

Keyword Research Strategy

We help you generate more traffic and leads by installing a keyword strategy that puts your business in front of potential buyers. A keyword strategy is part of a broader, larger marketing plan that we develop with you.

Our team develops, implements and tracks a creative strategy that will generate the best ROI for your campaign. We look at the following factors during our keyword research: search volume, keyword frequency, semantics, relevance, keyword difficulty and more.

SERP Research


As a first step, we consider the words or phrases that your potential customers enter into search engines when looking for products like yours. By focusing on these keywords, we can help you connect with your patients in an effective way.

Keyword Research Tools

Our keyword research tools allow us to analyze the competition and discover all the keywords that people are using in Google when they search for things related to your business. We then add our experience and knowledge, as well as your needs, to this data to design a comprehensive list of keywords you can use to reach new clients.

Designing a Strategy

After we’ve compiled a list of keywords, the next step is to design a strategy and to implement it. We then use the tools available to us to determine how likely it is that we can rank high in search results. The shorter and more commonly searched keywords tend to be more difficult to rank for, in most cases. However, it’s important to realize that some of your best-performing keywords might be those that are on the lower end of the competition spectrum. As we work on larger goals over time, we’ll help you target keywords that users tend to search for in higher volumes.


After we’ve discussed your strategy, we’ll start implementing our plan. We’ll help you figure out what kinds of content to create, how often to post them, and which search phrases to target. We’ll keep track of how well the content is doing so that we can make adjustments as needed.

Ready to get started?

When your website is not ranking well, it often means that your competitors are doing something better than you. This can be discouraging and disheartening, but we’re going to help you get back on top! With our help, our company can help your website rank at the top of search engine results, increasing how many people visit your site and buying the products you offer.