SEO Audit

Improve your website with a SEO audit

You have a practice to run and dental SEO can be overwhelming. Let us take care of the SEO and you can focus on dentistry.

What is a SEO audit and Why is it Important?

We all know how important it is to make sure our websites are working hard for us. But how do you know if your website is doing its job? One way to find out is with a SEO audit.

A SEO audit is basically the same thing as taking your car in to get a tune-up or going to the dentist for a regular cleaning. The purpose of a SEO audit is to make sure that everything on your website is healthy, functioning properly, and not making you look bad when potential patients come looking for you.

In order for Google and other search engines to send traffic your way, they have to be able to find you first. A SEO audit makes sure that your website’s information can be easily found by Google and other search engines.

It will also ensure that any links on your website are still working properly, which can help with brand reputation and customer loyalty. If someone clicks on a link and it leads them to an error page instead of the information they were looking for, they may leave your site altogether and go somewhere else where they don’t have this problem.

Increased Click Rates

Drives website traffic

Increases Brand Exposure

A good SEO Audit is Actionable Insight

We’ve audited thousands of websites, and while every site is different, we have a pretty good idea of what works and what doesn’t. We have a process that helps us analyze your site, such as doing an in-depth analysis of each page, including meta descriptions, header tags, page titles, and page content. We’ll also give you actionable steps to improve your rankings over time.

Our SEO Audit Process

Dental Website Audit

When your website's traffic grows organically, it can be more lucrative for both you and the search engines. An SEO audit will help you measure your organic traffic growth and identify areas that need improvement for increased growth.

Create Plan

Spot On Dental SEO addresses any issues your site may have and make specific recommendations for fixing the problems.


Our strategy for overcoming these obstacles is to identify each one's approximate impact on our organic performance and the total effort we will need to expend to address them.

SEO Audit Strategy

Link building is an integral part of any SEO campaign. It’s also one of the most challenging and time-consuming aspects of SEO. Every link we build is created with an eye toward earning a place on the page of a website that’s relevant to your interests. Learn more about our approach below.

Link Building

Content Analysis

A content analysis SEO audit is a process for determining the health of your website’s content. In an audit, we look at how you’re currently using your website’s content to attract potential clients and customers, how your content stacks up against the competition, whether your site has been indexed by Google, then we compare it to best practices and make recommendations for improving your content’s effectiveness.

Backlink Analysis

When we conduct a Backlink Analysis, our goal is to build a complete picture of how your site’s backlink profile looks. If you’re looking to improve your domain and page authority, you’ll need to know how many backlinks you’ve gained, what the quality of those backlinks is, and whether there are any unnatural or spammy ones that you’ll need to disavow.

We want to be sure that all of your backlinks are coming from reputable sites, not link farms or otherwise low-quality sites. We also want to understand the quality of your anchor text (the text in the link) as well as its surrounding content. We look for authoritative and relevant sources when examining these links, and we also look for trends in your link profile that might indicate problems.

Technical SEO

A poorly designed backend structure can ruin your site’s search engine performance. Structured data and schema fields carry more weight with search engines and are great for helping search engines to understand the contents of your pages better.

On-Page SEO

On-page SEO audit is what you can control on your own website, such as using keywords in the right places or making sure that your content is formatted correctly. On-page SEO affects things like page speed and how well you use keywords on your site—it even affects how much value Google gives to backlinks that point to your site.

During an on-page audit, we’ll take a close look at your site’s URL structures, as well as any redirects that are in place on your site currently, and make sure they’re set up to provide users with the best experience possible. We’ll also look at how your page titles and meta descriptions are set up, and help you determine whether or not they’re effective in enticing users to click through.

Keyword Research

In order to ensure that your site ranks highly for relevant keywords, you need to know which ones are actually relevant.

The keywords you choose will determine how your site shows up in search results. A keyword can be a word or phrase that someone would type into a search engine to find a particular product or service.

It’s essential to have clear keyword targets for your SEO strategy. We will do a thorough keyword research and identify opportunities for new keywords that represent low-hanging fruit for your business, so that you start driving more traffic through organic search as soon as possible.

Competitor Analysis

The goal of a competitor analysis SEO audit is to determine what keywords and content strategies your competitors are using to rank well in search engines.
This is done by:

  • Analyize the keyword data of your company and its competitors.
  • Determining the value of each competitor’s keywords based on their monthly search volume and relative difficulty for ranking on page one (based on the number of competing pages that target that keyword).
  • Using this data to find opportunities to target keywords that your competitors are not targeting while also finding ways to strengthen your position with keywords they are targeting.

Assessing their opportunities and threats allows you to find the areas where they might be vulnerable. This is a good way to figure out who your direct competitors are, as well as any indirect competitors—companies or organizations that might not be competing directly with you now but could compete in the future should an opportunity present itself.

Ready to get started?

When your website is not ranking well, it often means that your competitors are doing something better than you. This can be discouraging and disheartening, but we’re going to help you get back on top! With our help, our company can help your website rank at the top of search engine results, increasing how many people visit your site and buying the products you offer.