Local Search Engine Optimization

Increase your visibility in locations you want to reach

You have a practice to run and dental SEO can be overwhelming. Let us take care of the SEO and you can focus on dentistry.

What is Local SEO and Why is it Important?

Local search engine optimization is the practice of optimizing your business’s information to help Google and other search engines understand your business’s geographical location and the type of customers you serve. It helps your business appear in relevant searches for your area and for the keywords people use to find businesses like yours. This process is crucial in helping boost the visibility of your business, which translates into more customers and sales.

Succeeding at local search isn’t easy, especially with all the updates Google does with how they display local businesses. We’re not promising instant rankings or magic bullet tactics. Instead, we partner with you to develop a long-term local SEO strategy that builds your brand’s online presence. To succeed at local search, you need a complete local SEO strategy that drives customers to your business and not the competitor down the street.

Gain Visibility and Increase Traffic

Reach Your Target Audience

Save Money

Reduce Cost Per Acquisition

What is Google Business Profile?

Google Business Profile, also known as GBP (formerly Google My Business / GMB) is a free tool provided by Google to help businesses manage their digital presence across their properties, including Search and Maps. By investing time in optimizing your Google My Business profile, you can improve your local SEO and get found more easily by people searching online for businesses like yours. Here are some of the benefits of optimizing your GMB.

1. Makes it easier for patients to find your dental office online

2. Increase your chances of getting in the Google Local 3 Pack

3. More control over what customers see about your company in search results

Local SEO Strategy

We understand that local SEO is a crucial component of your business’s success. We also recognize that you might need a helping hand in the search for the best local SEO services for your business. Our flexible solutions are designed to help your company build a stronger local presence and stand out from the pack. Here are some of the ways we improve your local search rankings.

Local SEO Map

Citation Building

Optimizing your business’s presence online is crucial if you want to gain visibility and a positive reputation in your market. Building citations on popular local directories is a great way of fostering a reliable online presence.

Localized Keywords

Optimized keywords are necessary for getting ranked on Google and are a cornerstone of great SEO campaigns. These types of keywords, also known as long-tail keywords, are search phrases that are longer than the average query, and are more specific in what the searcher is looking for. We’ll perform keyword research and analysis of geo-specific terms and various types of search queries relevant to your industry. Then we’ll help you create website content that will appeal to your target market.

Google Business Profile Optimization

Local optimization of your Google Business Profile (formerly Google My Business) will help you get found on the local search results page and in Google Maps. We’ll conduct an audit to ensure your Google Business Profile is optimized, and also create posts to increase your visibility in the search results.

Landing Pages

Getting to the top of local search results starts with a website that’s structured for success. That’s why our design team focuses on designing websites that are optimized for local searchers.

Schema Markup

Schema markup is a form of structured data that helps search engines better understand your website and its content, improving the way your pages appear in search results. Adding schema to your site can help improve click-through rate and drive more traffic to your site. Our team will take care of everything for you, from selecting the correct schema types to creating and implementing it on your site. We’ll even test it to make sure it’s working correctly.

Frequently Asked Questions

There are a few ways you can improve your Local SEO. First, make sure you claim your listing on Google My Business. This will allow Google to index the information about your business on its platform, which will help you show up in searches for your type of business.

Try to get customer reviews on both of these platforms (and any others that are relevant to your business). The more reviews you have and the better-rated they are (above 4 stars is best), the higher Google will rank you in searches.

Other ways to boost your local SEO are by optimizing your social media profiles, focusing on building links from other local businesses, creating quality content (such as a blog) for potential customers, local citation building, local keyword optimization, and focusing on mobile optimization.

Organic SEO and local SEO are both types of search engine optimization (SEO). Both are important parts of a successful online marketing campaign.

Organic SEO is the process of improving your search engine ranking for keywords that will bring you targeted traffic on a global level.

Local SEO is the process of improving your search engine ranking for keywords that contain a geographical component such as “dentist in Denver.”

Online reviews are a way for patients to leave feedback on the service they received from a dental provider. This can help increase the credibility of a dental practice, and also provide insight into how to improve products and customer service. Reviews left on your Google Business Profile increases your chance of ranking higher than those with less reviews and lower review rating.

At Spot On Dental SEO, we’ll do a competitive research, track citations, monitoring your local listings, and publishing locally optimized website content.

Ready to get started?

When your website is not ranking well, it often means that your competitors are doing something better than you. This can be discouraging and disheartening, but we’re going to help you get back on top! With our help, our company can help your website rank at the top of search engine results, increasing how many people visit your site and buying the products you offer.